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The way Amway does business was defined right at the outset by its founders, Jay Van Andel and Rich DeVos. They outlined the ethical and operational standards that continue to guide both the company and its Independent Business Owners in all their activities. Those founding principles are literally carved in stone outside the World Headquarters:

Amway always offers HOPE to the individual, and supports the fundamental FREEDOM of people to determine their own future, allowing them the time and resources to protect and nurture their FAMILY, and receive REWARD in proportion to their efforts.

Amway is as proud of these principles as it is of more than fifty years of business success. In fact, the two go hand in hand. Amway wholeheartedly believes that the strength of its business is due in large measure to the importance it attaches to these founding principles.